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| "Illinois Lottery Ad Offensive to Christians" |
Promoting An Addiction and False Hope
It is clear the Christmas season represents different things to many Americans. Some see the season as an opportunity to attack Christianity and manipulate this part of the year to serve their agenda. Others look at the federal holiday of Christmas as a means to increase their financial bottom line regarding sales of merchandise. This is illustrated perfectly by the term "Black Friday" which connotes the day after Thanksgiving which merchandisers see as a day to make maximum profit for the year through marketing gimmickry, all pointing towards sales surrounding Christmas. It is interesting the use of the term "Black Friday" is connected with what should be a time of joy, light and celebration.
I believe some of what I mentioned above may simply be a sign of the times. Certainly every business owner does not look at Christmas as a time to ensure that their company is financially solvent. But a new ad campaign promoting the Illinois Lottery crosses the line. The commercial currently airing across the state is using a Christmas hymn to promote the sale of lottery tickets. Viewers are led to believe by simply scratching off a place on a lottery ticket they can provide gifts to those who are special to them; of course, that is, if you are a winner in a game where the odds are heavily tilted in favor of the state, as is the case with any for-profit endeavor involving gambling.
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Illinois Family Institute P.O. Box 88848 Carol Stream, Illinois 60188
Phone: (708) 781-9328 Fax: (708) 781-9376
Evil men don't understand the importance of justice, but those who follow the Lord are much concerned about it. ~Proverbs 28:5 (NKJV)

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